Embedded Files
Social Media Management
Social Media Management
Paper Meditations
I've managed my mother's social media page for her art business, Paper Meditations, since 2017. You can find her Instagram profile here.
As the manager of the @PaperMeditations Instagram page, I was able to successfully grow the page organically to over 3,000 followers. Through careful curation of visually stunning content and engaging with my audience, I was able to create a visually appealing and dynamic profile that not only attracted new followers, but also led to an increase in art sales. My expertise in social media management and ability to create a cohesive and visually pleasing online presence allowed me to effectively showcase the art and convert Instagram followers into paying customers. This project demonstrates my ability to utilize social media as a tool for business growth and success.
While the @PaperMeditations Instagram page is just one example of my work, it's important to note that my expertise extends far beyond just Instagram. With a deep understanding of the mechanics of various social media platforms, including Facebook, TikTok, and more, I am able to craft a comprehensive social media strategy for your business that will help it stand out and thrive. I have a proven track record of growing organic followings, creating engaging and visually appealing content, and converting those followers into paying customers. If you want to take your social media presence to the next level, don't hesitate to reach out and let's work together to make it happen.
Are you interested in growing your brand and increasing sales through visually appealing and strategically planned social media management? Contact me to see how I can help bring your business to the next level, just like I did with the @PaperMeditations account.
The Emigsville Band
I am also the Public Relations Chair of the Emigsville Band, a community concert band based in York, PA. With this responsibility, I run our band's Facebook, Instagram, and Spotify accounts.
Below are REAL statistics from my management of the Facebook account. The orange line represents the social media page under my control as Public Relations (PR) Chair, and the blue line represents the social media page under the control of a few people who would post ad-hoc throughout the year, before the band had a dedicated PR Chair.
These results compare the same time frame, separated by a year: March to December, of 2021 vs. 2022. I managed the page in 2022, represented in orange. As you can see, in 2022, the page reach grew over 1,800%, and our post "Likes" grew over 57% compared to 2021. The spike in December's reach numbers (both 2021 and 2022) can be explained by our band's increased effort to promote our free holiday concerts to the community during that time of year. Page reach is defined as anyone on Facebook who sees a post from your page on their feed. A Facebook page's post "Likes" are when an individual chooses voluntarily to interact with a post on the page, and is the tell-tale sign of building engagement in your audience. The overall Facebook page's "Like" count DOUBLED (100% increase) in my first 9 months compared to the prior year from planning and executing on my social media strategy for the page.
An effective social media strategy and the ability to create and execute on the plan is a skill I've proven to possess.
If you want RESULTS for your social media presence, contact me today so we can get started.
Video Editing
Video Editing
My love for video editing started at a young age, when my brother introduced me to a basic platform called Windows Movie Maker. From there, I developed my skills and passion for the craft, honing my ability to create engaging and professional videos.
I've since graduated to more complex video editing platforms that give me various abilities to accomplish whatever task you have for me. From green screens to transitional effects, I am capable of turning your vision into video.
As you can see from the samples below, I have a range of experience in video production. These two videos below showcase me and my family's musical hobbies in a very fun, creative manner. Not to mention, I've also developed an acumen for audio mixing in the process to produce these videos.
If you're looking for a video editor to bring your vision to life, look no further. With my range of experience and skills, I can help you create the video you envision. Contact me today and let's work together to make it happen!
A promotional video I scripted and produced for my mother's art business, Paper Meditations.
A medley of Beatles songs performed by me and my family.
"Begin the Beguine," a popular jazz song, performed by me.
Website Administration
Website Administration
Below are links to a few websites that I've produced in the past:
Mike's Music Lessons: My personal music lesson business that I started when I was in high school; no longer active, but a prime example of the functionality I can provide in regards to a basic setup with capabilities of booking clients via site management.
Paper Meditations: My mother's art page that showcases her work with links to her social media as well as her Etsy shop.
Digital Media Maverick: The site you are looking at!
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